Pico Vs. Island Trees kick off DeLuna Fest on the Wind Creek Casino Stage. / Phil Bailey/GoPensacola.com
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Gates opened a little after 2 p.m. on Pensacola Beach for DeLuna Fest, the three-day music festival featuring more than 30 name bands.
Concertgoers started filtering in slowly, as things ran a bit behind schedule.
At about 2:45 p.m., Phunk Blue Moon, winners of the Alabama portion of GoPensacola.com and TK101's "Take Your Shot at the Opening Slot" contest, took to the GoPensacola.com stage about 15 minutes late, playing while people filtered through the gates.
The Mobile-based hip-hop rock group quickly found an audience, as spontaneous dancing started breaking out.
Meanwhile, Nashville duo Pico vs. Island Trees opened the Wind Creek stage for a day full of music that would later feature Daughtry and Bush.
Blake Hazard and John Dragonetti, the husband-and-wife indie-pop duo known as the Submarines, said they were impressed with the setup for a first-year festival.
"It's so exciting to be performing at the very first one," Hazard said.
The duo took to the GoPensacola.com Stage at 5:30 p.m., and quickly drew hundreds of listeners to the satge with their effortlessly charming indie-pop sound.
Mark "The Shark" Dyba, a DJ with Pensacola rock station TK101, was staked out in the media tent providing live updates to listeners. He had a huge smile on his face, enjoying the music as the Benjy Davis Project performed in the background.
"They have transformed the beach," Dyba said. "I didn't know what to expect when I came, but this has exceeded my expectations. It's very cool."
More information to come.