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DeLuna Fest releases initial 2011 lineup

9:45 PM, May. 31, 2011
Weezer will be among the headline acts performing at the 2011 DeLuna Fest on Pensacola Beach. / Special to GoPensacola.com

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WHAT: DeLuna Fest.

WHEN: Oct. 13 through 16. Oct. 13 is a VIP-only day.

WHERE: Pensacola Beach.

TICKETS: Three-day passes are $149.95 at www.delunafest.com. VIP packages, including packages offering lodging at the official festival hotels, are also available. Additional fees may apply.

DETAILS: Visit www.delunafest.com.

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SCHEDULED TO APPEAR

(Story follows list)

Asobi Seksu

AWOLNATION

Bad Books

Bear Hands

Bettye LaVette

Big Boi

Blackbells

Cold War Kids

Cowboy Mouth

Cut Copy

Dinosaur Feathers

Dirty Heads

DLP

Eerie Rockwell

Free the Robots

Gary Fields

Ghostland Observatory

Givers

Griffin House

Grouplove

Hands

Honey Island Swamp Band

Jane’s Addiction

J.J. Grey & Mofro

K. Flay

Kermit Ruffins & the Barbecue Swingers

Kevin Devine

Kitt Lough

Ladytron

Manchester Orchestra

Matt & Kim

Motopony

Mr. Fahrenheit

Mute Math

Nico Vega

Nico’s Gun

Paloma

P.S. I Love You

Ra Ra Riot

Robbers on High Street

Royal Bangs

Saints of Valory

Sleeper Agent

Stars

Still Corners

Stone Foxes

The Airborne Toxic Event

The Constellations

The Hood Internet

The Icarus Effect

The Infamous Stringdusters

The Limousines

The Listening

The Little Death

The New Pornographers

The Parlotones

The War on Drugs

Toubab Krewe

Wallpaper.

Wanda Jackson

Weezer

Yo Mama’s Big Fat Booty Band

Iconic alternative rock bands Weezer and Jane’s Addiction and rapper Big Boi were the top names announced Tuesday night for DeLuna Fest, the Oct.13-16 music festival on Pensacola Beach.

Festival organizers conducted a scavenger hunt through downtown Pensacola to debut the list of more than 60 acts.

The revealed roster is heavy on up-and-coming indie rock and alternative acts such as Cold War Kids, Cut Copy and Manchester Orchestra and headlined by two of the genre’s most influential acts, Weezer (“Buddy Holly,” “Beverly Hills”) and Jane’s Addiction (“Been Caught Stealing,” “Jane Says”).

Big Boi, one half of the Grammy Award-winning hip-hop duo Outkast, adds some musical diversity to the lineup, as do acts such as soul singer Bettye LaVette, rockabilly icon Wanda Jackson, and jazz group Kermit Ruffins and the Barbecue Swingers.

Jay Biedermann, director of business development with DeLuna Fest’s marketing team, Strike Team Agency, said the lineup makes DeLuna Fest “a festival of discovery.”

“The lineup speaks to local tastes on a level of discovery, of introducing new music,” Biedermann said. “And it focuses on a travel audience, with bands that people will travel to see.”

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Biedermann believes focusing on artists with fans who are willing to travel will help DeLuna Fest secure a bright future.

“We’re building this not for one year, but as a sustaining thing,” he said. “It’s really important to us to create something lasting.”

Organizers said Tuesday night’s announcement represented about 2/3 of the eventual festival lineup. More acts, including a big-name headline performer and “additional top names,” are still to be announced.

About 200 hunters ran through downtown following clues and meeting challenges that helped piece together the lineup. The winning team of five received 10 tickets to the festival.

Scott Greenberg of Greenberg Palmer Boutique Public Relations, which presented the scavenger hunt, called the turnout “unbelievable.”

“We needed two lines just to register everybody,” Greenberg said. “And everyone had a smile on their face. That’s what it’s all about.”

Racing to a clue location in Plaza de Luna, Angela Nguyen, Nick Martin and Cassie Cunningham paused briefly to brag of their scavenger hunt prowess — and to say that they had big hopes for the lineup.

“I just went to Hangout,” Cunningham said, referring to last month’s three-day festival on the public beach in Gulf Shores, Ala. “So my standards are high.”

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